This guide from the Internet Watch Foundation (IWF) and the National Crime Agency (NCA) is here to support you. It will help Parents and carers to understand more about how AI can be misused, why it matters and what steps you can take to feel confident and help keep your child safer online.
It used to be far easier to spot computer-generated visual creations - often used by fraudsters - because AI would make blunders, like adding an extra finger or something else that was obviously weird.
But AI learns from its mistakes.
"Training on visual artifacts, like looking for a sixth finger or odd earrings, has had limited success, partly because the AI is getting too good, and fraudsters may avoid using pictures with obvious flaws anyway," explained Prof Amy Dawel.
A few years ago, AI was still just an idea. Today, it's everywhere. And it has moved into kids' lives faster than anyone planned for.
The "Great British People" Facebook page, which purports to be from Yorkshire, has had 1.3 million views for its latest video of an elderly white British man crying about his pension. Other videos show reporters discussing "the overwhelming scale of mass immigration" and asking viewers if they miss "the Britain we used to know".
But it is not clear whether the creator of the videos knows the UK at all: the account is really run by someone based in Sri Lanka.
Developed by the UK Online Harms Early Warning Working Group, this guidance shares best practice and considerations for education settings and organisations working with children and young people on the use of photos and videos across their online platforms, to address the risk of AI image manipulation.
This document looks at the responsible management, sharing and protection of photographs and videos, particularly those featuring children and young people. This includes images used across education settings’ websites, social media platforms and other digital spaces.
To better understand parents' and youths' experiences with and reactions to AI, Lake Research Partners and
Echelon Insights conducted two surveys on behalf of Common Sense Media in late 2025—one among parents of
children of any age, and another among kids and teens age 12 to 17—examining how they feel about AI today, how
they think it will affect their futures, and how they perceive the safety and security of AI tools for minors.
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