To better understand parents' and youths' experiences with and reactions to AI, Lake Research Partners and
Echelon Insights conducted two surveys on behalf of Common Sense Media in late 2025—one among parents of
children of any age, and another among kids and teens age 12 to 17—examining how they feel about AI today, how
they think it will affect their futures, and how they perceive the safety and security of AI tools for minors.
This Key Findings report is based on the results from DSIT's “Media Literacy” survey.
Fieldwork was undertaken between 23rd December 2025 – 4th January 2026.
The survey questions wereasked to 1,105 parents living in Great Britain who have a child aged 8 to 14 years old.
Many adults who care for children worry about the impacts of AI tools like chatbots. See how you can encourage safe and supportive use.
This research was commissioned by Childnet (as part of the UK Safer Internet Centre) and Nominet, and was carried out by Opinium.
'As Children’s Commissioner, I have consistently said that no child should be exposed to pornography online. That is not an ideal – it is the bare minimum we should expect from an online world which is now where children spend so much of their lives.
We do not tolerate pornographic magazines on school buses or graphic sexual material on children’s television. Why children’s exposure to it online has ever been tolerated is beyond understanding.'
The Alan Turing Institute's Children and AI and AI for Public Services teams explored the perspectives of children, parents, carers and teachers on generative AI technologies.
Comments
make a comment