To better understand parents' and youths' experiences with and reactions to AI, Lake Research Partners and
Echelon Insights conducted two surveys on behalf of Common Sense Media in late 2025—one among parents of
children of any age, and another among kids and teens age 12 to 17—examining how they feel about AI today, how
they think it will affect their futures, and how they perceive the safety and security of AI tools for minors.
This Key Findings report is based on the results from DSIT's “Media Literacy” survey.
Fieldwork was undertaken between 23rd December 2025 – 4th January 2026.
The survey questions wereasked to 1,105 parents living in Great Britain who have a child aged 8 to 14 years old.
Many adults who care for children worry about the impacts of AI tools like chatbots. See how you can encourage safe and supportive use.
How is your school ensuring there is a robust safeguarding-first approach to using Gen-AI?
Understand the risks associated with Gen-AI and how schools can mitigate these.
We discovered that for boys today, gambling doesn't happen at casinos or card tables. It lives in sports betting and inside the games our sons already love—in loot boxes, skin
cases, and other reward systems that blur the line between playing and paying—and it's being pushed to them on the social media sites they use every day.
Also important information for schools.
These standards outline the capabilities and features that generative artificial intelligence (AI) products and systems should meet to be considered safe for users in educational settings. They are mainly intended for edtech developers and suppliers to schools and colleges. Schools and colleges may also find these standards helpful in assessing which AI products are safe for use in education.
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