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Simfin

online safety and digital citizenship specialist

Naace Impact Award Winner for Leadership

For his commitment to ensuring a safe and supportive learning environment for the education sector

What people say about simfin

  • Once again thank you for your presentation... I have had some really positive feedback so far from staff. Your key messages have certainly given them something to reflect upon.

    Vice Principal Darlington
What Kids and Families Think About Al  -common sense media

What Kids and Families Think About Al -common sense media

What Kids and Families Think About Al  -common sense media

To better understand parents' and youths' experiences with and reactions to AI, Lake Research Partners and
Echelon Insights conducted two surveys on behalf of Common Sense Media in late 2025—one among parents of
children of any age, and another among kids and teens age 12 to 17—examining how they feel about AI today, how
they think it will affect their futures, and how they perceive the safety and security of AI tools for minors.

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