A recent study in the United States explored how family meals are changing in everyday homes. An online survey of households with at least one child ages 4–10 found that media use during meals is widespread, with 77.6% of parents and 68.7% of children using a device during their most recent meal.

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For three decades, Gillette promised its customers “The Best a Man Can Get.”

An individual. Acquisitive. Assertive. And always clean-shaven.

Now, Procter & Gamble, the maker of Gillette, is out with a new ad, “We Believe,” that challenges the image of masculinity it once promoted. has ignited a debate about gender and cultural branding, as well as about the power exercised by multinational corporations in shaping evolving ideas about family and relationships in the #MeToo era.