"It might have started as 'here's my gym routine, here's my skincare routine,'" Mrozinski says. "But now it's turned into 'Here's how I make my cheekbones bigger – by smashing them with a hammer.'"
Looksmaxxing's most influential influencer, who calls himself Clavicular, has half a million followers on Instagram and almost 900,000 on TikTok. His real name is Braden Peters and he's aged 20.
They tell young men how worthless they are.. then offer themselves up as the solution.
"They sell courses on how to increase your sexual market value (SMV) - basically a measurement of how attractive you are according to their scale."
The higher your SMV, he explains, the more likely you are to have sex with a woman. Looksmaxxing, to a certain degree, becomes a way to climb the attractiveness ladder. If a woman doesn't want you after all that then either you haven't done enough self-improvement or it's their fault, as the logic goes.
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