RUSSIA’S INVASION OF Ukraine is not the first social media war—but it is the first to play out on TikTok. The 2011 Arab Spring was fomented and furthered on Twitter and Facebook. Clips of Syrian children choking from chemical weapons filled social media timelines in 2018. And the Taliban’s capture of Kabul, with all the chaos that wrought, was live-tweeted into our homes last year. Images of unspeakable horrors supplanting the banality of status updates and selfies is nothing new. But the current conflict is a very different kind of social media war, fueled by TikTok’s transformative effect on the old norms of tech.

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NBC News spoke with 12 social media personalities with audiences ranging from under 100,000 to more than 10 million followers who detailed how they feel pushed to look perfect in real life and online. This has led younger creators in their teens and early 20s to get cosmetic procedures, ranging from lip filler injections to plastic surgery — many of which they received at discounted rates. Many expressed regrets about some of their procedures. Six of them described feeling addicted to body modification.

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"I've got most of my information about periods from TikTok," said 18-year-old Efa Angharad.

The sixth-former from Gorslas, Carmarthenshire, said her period education had been "pretty shocking".

It comes as a Swansea University study found menstrual cycle education needed to be addressed in schools.

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Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s “systemic” mental health harms.

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TikTok is feeding false and misleading content about the war in Ukraine to users within 40 minutes of their signing up to the app, regardless of whether they run any searches on the platform, an investigation by NewsGuard has found.

A new TikTok account can be shown falsehoods about the Ukraine war within minutes of signing up to the app, according to an investigation by anti-misinformation outlet NewsGuard.

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TikTok was ‘just a dancing app’. Then the Ukraine war started

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